中国文化产品走向世界的内容竞争战略研究

Study on the Competitive Strategy of Chinese Cultural Products to the World

21世纪建设文化强国的战略任务,要求中国文化产品必须走向世界。文化产品是内容产品,文化产品的国际竞争就是文化产品内容的国际竞争。文化产品内容的国际竞争力由三大战略要素构成,即:基本竞争要素——知识,人性化竞争要素——故事,超现实竞争要素——想象力。在走向世界的过程中,中国文化产品的内容竞争应分为三个战略阶段实施,即内容中国特色化,内容国际化,内容中国化。

The construction of the 21st century cultural powers strategic task,ask Chinese cultural products must go to the world.Cultural products are content products;international competition of cultural products is the international competition of content of the cultural products.Cultural products’international competitiveness is formed by the three major strategic elements： namely basic competitive elements-knowledge;Humanization competition elements-story;Surrealistic competition elements-imagination.On the way to the world,competition in the Chinese cultural content should be divided into three strategic phases： namely content Chinese characteristic;Content of internationalization,Content in Chinese style.