北京地区大众传媒建构国家形象的策略

Construction strategies for national image of the mass media in Beijing

本文运用系统论、区域传播、全球化、资源位等理论初步探析了北京传媒塑造我国国家形象的策略,即树立传播的"球土化"意识,处理好京派文化、民族文化、世界文化这三重视域的关系,充分利用京城发生的"媒介事件",研究不同传媒资源位的不同策略,营造系统、高效、立体的传播网络。

Political, economic, cultural centre, as our country of Beijing, has assembled numerous media with international influence, thus make Beijing become one of China and even information collecting and distributing centre of the world. The media of Beijing area is huge and systematic, is the flag of China＇s media. It is the important combatants who construct China＇s international image, and it is an important role in shaping the national image of our country. So, we should regard media of Beijing area as a system and carry on whole research, probe into the tactics Of this regional media＇s constructing the national image of our country, the study has practical significance. This paper use systematic theory, regional media communication, globalization, resource-niche etc to analysis measures of Beijing media＇s constructing our country national image preliminarily. That is, establish the consciousness of glocalization; Handle the relation among Beijing culture, national culture, world culture well; Fully utilize ＂Media Events＂ in Beijing area; Study different tactics of different media; Create systematic, high-efficient, stereoscopic communication networks.