浅析品牌合作在医院宣传中的应用

Application of Brand Cooperation for Hospital Publicity

本文将品牌合作的理念、要素及要求,应用于医院宣传中,提出医院宣传新模式,为创新宣传模式,促进医院提高知名度、树立医院品牌,更好地拓宽医疗市场提供了思路。

This paper discusses the concept, elements and requirements of brand cooperation and the use of brand cuoperation for hospital publicity and puts forward a new hospital publicity mode. This provides new insights into innovating publicity mode, raising hospital＇s prestige, setting up hospital＇s brand and expanding its medical market.