铁路行包运输市场营销策略的研究

Research on the Marketing Strategy of Railway Baggage and Parcel Transportation

通过对铁路行包运输水平、生产过程、管理体制的分析 ,结合铁路行包运输产品的特点 ,讨论了铁路行包运输市场营销的局限性 ,提出了在思想观念、产品营销、价格营销、促销、分销、内部营销、公共关系营销和管理制度营销

Through the analysis of transportation level, operation process and management system for railway baggage and parcel transportation, the character istics and the marketing limitations of railway baggage and parcel transportation are discussed. Then the marketing strategy suggestions about marketing idea, product, price, place, promotion, public relation, management and internal marketing of railway baggage and parcel transportation are all put forward.