“市场调查与预测”课程中的若干思考——基于上海商学院的实践探索

Several Approaches on the Course Construction of “Market Research and Prediction”

"市场调查与预测"作为上海商学院重点课程,在建设过程中遇到了一些问题,本文从课程建设的角度对教学内容的合理安排、课程评估体系的构成、实践能力的培养方式、考核体系的改进等方面进行探索,为本课程的建设奠定基础,也希望可以为其他课程建设提供可借鉴的经验。

As one of the leading courses in Shanghai Business School, Market Research and Prediction encountered several problems during its development. This thesis attempts to sum up experience in aspects such as proper arrangement of teaching contents, course assessment system, training of practical ability, and improvement of appreciation system. It is hoped that the experience will benefit the development of other courses.