“新新媒介”的伦理问题与对策研究

The Ethical Issues and Solutions of "New New Media"

"新新媒介"为美国传播学者保罗.莱文森首创,指从博客开始、能自由制作和发布信息的一系列网络媒介的集合,主要有博客、微博、维基网、脸谱网、优视网、掘客网等。"新新媒介"有不同于传统网络媒介的特点,在使用的时候也暴露出了很多新的网络伦理问题。因此,需要从技术、人、技术与社会的关系三个方面探讨伦理问题产生的原因,在技术、道德、管理方式上寻找解决"新新媒介"伦理问题的对策。

Paul Levinson, a U.S. media scholar, created the noun of ＂new new media＂. It＇ s a kind of assembly on producing and releasing information freely, and it began with biog. ＂ New new media＂ includes Blog, Microblogging, Wikipedia, Facebook, YouTube, Dig and so on. There are different ＂ new new media＂ features from the traditional network. Many new network ethics issues have been revealed when we use it. This article talks about ethical problems generated by technology, people, and relations between tech- nology and society, finding countermeasures to solve the ethical problems of ＂new media＂ by technology, ethics, and management style.