从“行商”到“坐贾”:基于商业集群视角的分析

From Peddlers to Businessmen:An Analysis from the Perspective of Business Clusters

按照经营方式的不同,商人可以分为"行商"和"坐贾"两种,"行商"的历史要早于"坐贾"。根据商业集群形成的模型,本文分析了在不完全信息条件下商人由"行商"向"坐贾"转变的原因:消费者的最优选择是从商业集群处开始搜寻理想的商品,坐贾的出现进而形成商业集群,可以有效降低行商因机会主义行为给消费者带来的损失。

According to the difference in operation,merchants can be divided into peddlers and businessmen.Based on the business cluster model,this paper analyzes the causes of the transformation of peddlers to businessmen： the best option for consumers is to search for the ideal merchandise in the business clusters.Businessmen contribute a lot to the formation of business clusters,which can lower the loss by the opportunism behavior committed by the peddlers.