摘要
简要叙述了开发符合企业实际需求的营销管理系统的必要性,对企业营销部的日常业务进行详细调研,设计出系统的基本业务流程。构建了系统的总体架构,包括用户层、应用层、接口层和数据层,并且规划了系统的主要功能。通过灰色预测理论中的GM(1,1)模型建立预测模型,对锻件的销售量进行了预测。系统运行的具体结果表明,通过营销管理系统实现营销部的日常业务是可行的,并且有助于减轻营销部的劳动量,提高了工作效率。
It summarzes the necessity of development marketing management system. Based on the analysis of daily business at marketing department, it designs the basic business flow process, builds the system architecture, describes the such levels as user, application, interface and data, plans the main functions. It applies grey forecasting theory GM（ 1,1 ） to establish the forecasting model and manage the sales forgings. The application shows that the system can help improve work efficiency.
关键词
营销管理
信息系统
灰色预测
Marketing Management
Information System
Grey Forecasting
