冠豸山体育旅游资源开发的SWOT分析

SWOT analysis on the development of sports tourism resources in Guanzhai Mountain

冠豸山位于连城县,是国家4A级风景名胜区。这里不仅有丰富的人文资源和自然资源,而且有适合开展游泳、悬崖跳水、滑翔、攀岩、登山等多种类型的体育活动和体育赛事的体育旅游资源。采用SWOT分析方法,可以看出冠豸山体育旅游资源开发具有区位优势、资源优势、基础优势,存在季节性变化与资金滞后等劣势。冠豸山体育旅游资源开发应做好产品优化、资金引进、品牌打造、资源整合等工作。

Guanzhai Mountain in Liancheng county, is not only has rich cultural and natural resources, but also a national 4A level scenic spot. It sports tourism resources suitable for tourism resources in Guanzhai Mountain should be prepared from product optimization, capital introduction, branding, integration of resources, and so on.