摘要
标志的魅力不仅在于图形符号本身,更在于它背后所蕴含的民族文化、民族精神和民族情感。通过对传统文化的探究,介绍了传统文化在餐饮行业标志中的意蕴与表达,探讨了将传统吉祥元素融入到现代餐饮行业的标志设计中的途径和意义。
The charm of logo lies not only in the graphic symbols but also in the ethnic cultures,spirits and emotions behind the symbols.The paper introduced how logos in catering industry imply and communicate the traditional culture and explored the ways to and the significance of integrating traditional auspicious elements into the logo design of modern catering industry.
出处
《南通纺织职业技术学院学报》
2012年第3期50-53,共4页
Journal of Nantong Textile Vocational Technology college
关键词
餐饮行业
标志
传统元素
catering industry
logo
traditional elements
