浅析中年女性旅游的特征与意义

Travel Characteristics of Middle-Aged Women and the Significance

影响中年女性旅游的因素主要包括身体状态、经济能力、闲暇时间、文化程度、个人意愿、家庭因素等。中年女性出于愉悦身心、丰富自己、摆脱"空巢家庭"的失落、平稳度过更年期的旅游动机,具有较强的旅游愿望。开发中年女性旅游市场,应了解中年女性身体素质下降、更年期困扰的身心特点和喜欢购物、关注旅游安全等旅游行为特征。开发与发展中年女性旅游市场,不仅有利于家庭幸福,社会和谐,提升生活品味,助推社会进步,还具有优化国民财富结构,扩大社会就业,增加外汇收入,促进国民经济可持续发展的经济学意义。

Factors influencing the travel of middle-aged women mainly include physical condition, economic capability, leisure time, education, personal willingaess and family factors. With the tourist motivation for pleasure, self-enrichment, getting rid of the empty-nest feeling and going through menopause stably, middle-aged women have a strong desire to travel In order to develop this market, tourist businesses shall understand the tourist behavioral characteristics of middle-aged women： the decline in physical fitness, menopausal distress, shopping fondness and the concerning about safety. Developing middle-aged women tourist market is not only conducive to family happiness and so- cial harmony, elevating lifestyle taste and improving social progress, but of economic significance in terms of optimizing the structure of national wealth, increasing jobs and foreign exchange income, and promoting the sustainable development of national economy.