基于顾客选择行为的客房分配模型研究

Research on room allocation of hotel based on consumer choice behavior

针对酒店收益管理中的客房分配问题,研究顾客满意度对客房资源分配和收益的影响,基于消费者行为理论,构造顾客客房效用函数,建立了消费者离散选择模型,通过调查问卷方式收集顾客偏好信息,利用变精度粗糙集方法对影响消费者选择的因素进行约简并计算权值,在此基础上建立了酒店客房分配模型。最后通过实例对该模型进行验证,计算结果表明了该模型的有效性。

In this paper, allocation of rooms in hotel revenue management was studied based on cus- tomer satisfication. A utility function is constructed based on consumer behavior theory. A consumer discrete choice model is then established. A survey is conducted to collect customer preference infor mation. Variable precision rough set method is employed to reduct the factors that influence consum- er choice and to calculate the weights of remaining factors. A model of room allocation is established thereafter. Finally, the model is validated by an example, and the results show that the model is ef fective.