1Douglas, S P, Craig, C S, and Nijssen branding strategy across markets: Building architecture [J]. 9(2): 97--114.
2Kapferer, J N Journal of the International London: Kogan Page, E J. Integrating interna~ional brand Marketing, 2001, Strategic brand management[M]o (2nd F A. ) 1997.
3Aaker, D A, and E Joachimsthaler. Brand ]eardership[m]. New York: The Free Press, 2000.
4Jeryl, W, and Fernando, F. Understanding international branding: Defining the domain and reviewing the literature[J].lnternational Marketing P~enew, 2007, 24(3): 252--270.
5Hsich, M H. Identifying brand image dimensionality and measuring the degree of the brand globalization: A cross--national study [J].Journal of international Marketing, 2002, 10(2): 46--67.
