借助客房收益管理 实现酒店内控目标

Realizing the Goal of Internal Control by Means of Hotel Room Revenue Management

海南省星级酒店收益管理中存在客房定价脱离市场、预测科学性不高、客房销售缺乏事先谋略、动态管理及时性不够等问题。应充分发挥海南酒店独特优势,重视客房收益管理工作,成立专门收益管理组织机构,做好市场分析、预测工作,开发、引进收益管理系统,提高管理效益。

The star hotels in Hainan have not taken market factors into consideration and are lack of sci- entificity of advanced planning and timeliness in guest room pricing and management. It is proposed that these hotels set up specialized revenue management organizations to promote the management effectiveness by doing the jobs of market analyses and prediction, and developing and introducing revenue management systems.