大众汽车创新战略对行业发展的启示

Revelation of the Innovation Strategy in Volkswagen Group to Industry Development

通过对大众汽车集团创新资源配置与管理的分析,提出国内企业在加大研发投入的基础上,制定合适的研发战略是关键,企业结盟是有益的补充。

Through the analysis of innovative resource allocation and management of Volkswa- gen Group, this paper puts forward that the formulation of appropriate R＆D strategies is crucial issue, and business alliance can be deemed as a beneficial supplement on the basis of increasing investment in research for domestic enterprises.