车贴语转喻的认知探讨

A Study of Metonymy in Bumper Stickers from a Cognitive Perspective

以理想化认知模式为基点,探讨汽车时代日渐流行的特殊语篇——车贴中的转喻使用,运用丰富的英汉语例证,说明车贴转喻的常见形式和一些特殊表达形式,认为它的生成机制是邻近性和作者心理选择的综合,理解机制是一个动态理解过程,需要调用包括各种百科知识在内的共有知识来进行。

This paper studies metonymy in bumper stickers -- a specific discourse in modem society on the basis of ICM. It discus- ses the common and special forms of metonymy in bumper stickers and views its generation as a combination of continuity and the au- thor＇ s mental selection, and its understanding a process of dynamic interpretation, which involves both the author＇ s and reader＇ s shared knowledge including various encyclopedic knowledge.