对苏州古典园林导向标识设计语言的思考

An Exploration of the Designing Language of the Guide Signs in Suzhou Classical Gardens

苏州古典园林有其丰富的文化内涵,集诗、书、画、建筑等艺术形式于一体,形成了独特的园林文化。如果说古典园林是一本书的话,那么,园林标识就是一种"文化标签",游客能从中很快解读到相关的内容要点,找到相应的文化信息。苏州古典园林应在做到标识设计艺术化的同时,进而实现艺术设计环境化,在标识造型、色彩、环境和生态等层面上均要有独到之处。

Suzhou classical gardens embodies rich cultural connotations, which integrates such art forms as poetry, calligraphy, painting and architecture. The gardens represent a unique garden culture. If we compare the classical gardens as a book, the guide signs are just like the ＂culture labels＂ inside, with which visitors may easily find out the key information and the cultural knowledge of a garden. The guide signs in Suzhou classical gardens should be art-based and environment-based as a further requirement, which means that the signs should be special in terms of shane, color, environment and ecolo^v.