琼南果蔬流通模式研究:现状、问题与对策

Study on Circulation Modes of Fruit and Vegetable in the South of Hainan:the Present Situation,Problems and Countermeasures

针对目前琼南果蔬流通中存在的滞销与压价、脱销与抬价等现象,从果蔬流通模式入手,分析了琼南果蔬流通领域的运行模式,就流通模式中存在的主要问题进行探讨,提出促进果蔬流通应重点做好完善农业与农村信息化建设及加快发展果蔬电子商务、大力发展果蔬冷链物流、积极开拓果蔬流通市场、加强果蔬质量安全管理与减少流通环节等方面的工作。

The paper analyzes the operational modes in the circulation area of fruit and vegetable,discusses the main problems of poor sale,lower price,out of stock and higer price in the circulation of fruit and vegetable,and proposes five countermeasures of promoting agriculture and rural informationization construction,rapidly developing e-commerce of fruit and vegetable,vigorously developing the cold chain logistics of fruit and vegetable,actively exploring the fruit and vegetable circulation market,strengthening the management of quality and safety of fruit and vegetable,and reducing the circulation link to promote the circulation of fruit and vegetable in the south of Hainan.