旅游电视广告结构分析——以“好客山东”为例

旅游电视广告是一种旅游产品的营销方式,能够促进游客对旅游产品的感知,从而产生对旅游动机的引导,但是对旅游电视广告的结构构成研究比较少,如何让旅游电视广告结构更为合理,更能够凸显特色,达到最好的营销效果是我们考虑的问题,本文分析国内外旅游电视广告结构异同,进行了"好客山东"电视广告结构的分析。

Tourism TV advertising is a kind of tourism product marketing,which can promote visitors＇ perception to tourism products and arise for tourist motives guidance,but it is few research on tourism television advertising structure.How to make tourism TV advertising structure more reasonable,more able to highlight the characteristics to achieve the best effect of marketing is the problem.This paper analyzes the differences and similarities of the tourism TV advertising structure at home and abroad as well as the ＂Hospitality Shandong＂ television advertisement structure.