媒介化社会时代大众文化传播的女性修辞

Women Rhetoric of Popular Culture Communication in Media-oriented Society

当前媒介化社会时代,借助庞大的文化工业和先进的电子媒介技术,资本主导的大众文化女性修辞构建了一个超真实的媒介世界,其生产和传播运作逻辑包括大众文化的女性诱惑修辞、女性身体认同修辞、女性符号修辞三个主要方面。在资本逐利本能控制下,大众文化的女性修辞对广大受众的世界认知和行为方式产生了强烈的冲击,表现出日益显著的诱惑性异化特征。

In the current era of media - oriented society, with huge cultural industry and advanced electronic media technology, capital - led popular culture women rhetoric builds a hyper- realistic media world, including the production and communication of popular culture through three main aspects： the female temptation rhetoric, the female body identity rhetoric and the female symbol rhetoric. Driven by profit - making instinct of the capital, the women rhetoric of the popular culture has had a strong impact on the audience＇s cognition of the world and behaviors capital, which is shown by increasingly distinctive alienation characteristics.