消费时代大众文化背景下大学生价值观构建

Context of Popular Culture of the Youth Values in Consumer Age

对当代中国青年来说,大众文化已经成为青年价值观形成的文化环境中的最重要因素。当前青年大学生在价值观上存在的问题主要有:价值取向上更加追求个性,崇尚自由;价值观世俗化、实惠化;对社会主导价值取向排斥、拒绝等。因此,重塑我们的政治价值观,为青年价值观构建营造一个和谐健康的外部环境、用先进文化引领消费时代的大众文化以及重塑青少年人文精神成为消费时代大众文化背景下青年价值观构建的主要途径。

For contemporary Chinese youth, popular culture has become the most important factors in terms of youth values and its cultural environment. Problems among Young college students in terms of their values are： they pursue individuality, respect for freedom; secular values and orientation of social exclusion, rejection of dominant value orientation. Therefore, in order to remodel our political values and create a healthy and harmonious external environment for youth values, we should promote advanced culture to lead the consumer era of mass culture and popular cuhure, which is the key to remodeling youth humanistic spirit and youth values in context of the consumer age.