新媒体语境下网络舆论的引导策略

The Strategy to Guide the Internet Public Opinion in the New Media Context

新媒体语境下兴起的网络舆论搭建了公众与政府对话的公共平台,成为舆论监督的重要力量。但另一方面,新媒体语境下谣言与负面舆论的持续发酵影响着政府的高效施政。这就要求政府辩证看待新媒体的舆论传播力量,健全网络舆论跟踪监管回应机制,这样才能掌握舆论引导的主动权,使网络舆论成为构建和谐社会的重要阵地。

On one hand, the Intemet public opinion arising in the new media context provides a flatform for the public to communicate with the gvemnent and thus becomes an important pouwer in public supervision system. On the other hand, inreasing rumors and negative public opininons in the new media context affect the government＇s efficient administration. As a result, the govermnent should treat the new power dialectically and perfect the system of tracing, supervising and respording on the Intemet so that it can take an active role in guiding the public opinion on the Intemect and make it a base of constructing a hat monious socity.