居民旅游影响感知、态度与参与行为研究

The relationship among residents' perceptions of tourism impact,attitude,and their participation behavior

旅游的发展给旅游目的地社区带来了广泛的影响,社区居民是这些影响的主要承担者。本文以生态旅游地社区居民为研究对象,以居民影响感知为研究切入点,建立居民影响感知、态度与参与行为的关系模型以揭示居民旅游影响感知对其态度和参与行为的影响。论文以大连的三个生态旅游社区居民为调研对象,通过对回收的457份有效调研问卷数据进行可靠性和有效性检验,采用相关分析、回归分析和结构方程等数据分析方法,对居民旅游影响感知、态度和参与行为之间的关系进行检验。通过研究得出如下结论:居民对生态旅游正面影响感知对旅游发展的态度和参与行为有显著正面影响,居民对生态旅游负面影响感知对居民的态度没有显著影响,但对居民的参与行为有显著正向影响,居民对生态旅游发展的态度对其参与行为有显著正向影响。

The development of tourism has led to an extensive impact on the tourism destination communities, and local residents are the main recipients of those impacts. Understanding the residents＇ perception of tourism impact and encouraging them to participate in the activities of tourism are the most effective means to increase the positive tourism impact and reduce the negative tourism impact. The structural model involving residents＇ perception of tourism impact and their attitude and participation behav- ior in ecotourism development is tested. The model consists of four latent constructs and five path hypotheses, and is based on 457 face to face questionnaires returned by residents in three ecotourism communities of Dalian that is one of the three best tourism cities in China. It is found that residents＇ positive perception toward ecotourism has a significant positive impact on resi- dents＇ attitude toward ecotourism development and their participation behavior. The residents＇ negative perception toward ecotourism has an insignificant impact on residents＇ attitude toward ecotourism development; however, it has a significant positive impact on residents＇ participation behavior. In conclusion, residents＇ participation behavior is positively affected by their attitude toward the development of ecotourism.