摘要
以2008年福建省体育及相关产业专项调查和第二次全国经济普查数据为依托,在探索福建省民营体育产业发展的基础上,通过理论与实证相结合深入剖析民营体育产业发展的动力。研究表明:利益追求、品牌建设、技术创新、产业集群等内生动力与体育消费需求、区域经济、产业政策、人力资源等外源动力协同作用推动民营体育产业的发展。
Based on the investigation of sports and related industries ot tl^e year zuu6 m r ujJan p,ov- ince, the data of second national economic census and the development of Fujian non - governmental sports industry, the research made a thorough analysis of the dynamism in non - governmental sports industrial development through theory and practice. The results indicated that profit pursuing, brand building, technical innovation and industrial cluster contributed to the dynamism and demand of sports consumption while regional economy, industrial policies and human recourses contributed to the development of non - governmental sports industry.
出处
《山东体育学院学报》
北大核心
2012年第5期16-21,共6页
Journal of Shandong Sport University
基金
福建省体育局立项项目(项目编号:2009B009)
关键词
民营体育产业
发展动力
福建省
non -governmental sports industry
dynamism
Fujian province
