开展龙舟运动与吉林省发展夏季体育旅游产业的策略研究

In the Sport of Dragon Boat Ji Lin Province and the Development of Sports Tourism Industry's Strategy in the Summer

龙舟作为一种独特的文化现象,具有丰富的古老东方文化的内涵,同时龙舟运动作为中华民族传统的健身、娱乐、竟技运动项目,其有巨大的的商业化、市场化的潜力。作为吉林省夏季旅游的重点项目,结合自身发展规律,加大宣传促销力度,发挥本地龙舟旅游产品特色,打造吉林省夏季体育旅游精品,促进吉林省夏季体育旅游更好更快发展。

the dragon boat as a kind of unique cultural phenomenon, has the rich ancient Oriental culture connotation, and at the same time the sport of dragon boat as the Chinese traditional fitness and entertainment, but technical sport, its are huge commercial, market potential. As a key project of jilin province of summer travel, combined with their own development law, strengthen the propaganda promotion efforts, play the dragon boat tourism product feature local,jilin province summer sports tourism makes high - quality goods, promote the jilin province of sports tourism better and faster development in summer.