从巴赫金狂欢化理论看“自媒体时代”

Study on "Self-media era" from the Perspective of Bakhtin's Carnivalesque Theory

随着信息技术的高速发展,传统大众媒体的许多功能被新兴媒体所取代。媒介形式的多元化和新媒体所具有的海量、交互、超时空等特性使新的传播范式中"人"本身成为传播的主体,个人表达得到充分的体现。此外,当前草根文化展现出一场百花齐放的平民狂欢盛宴。人与人、社会之间的交流互动进入了一个崭新的时代,即通过新兴媒体达到表达自我这一目的的"自媒体时代"。通过对巴赫金狂欢化理论的梳理与拓展,讨论了自媒体时代背景下的草根狂欢这一社会热点问题。

Thanks to the rapid development of IT,traditional mass media are replaced by new high-technological media like Internet.With the diversification of media forms and the new communicating paradigm,in the new high-technological media with the characteristic of massive,interactive and trans-time-and-space information,the ＂person＂ himself becomes the main subject of spreading and individual expression is fully reflected.In addition,currently,＂grassroot＂ culture stands out on the internet and blossoms to a popular carnival feast.At this point,the interaction between people,society and the world has entered a new era——＂self-media era＂,an era to express self-purpose through the new media.We try to expand and develop Bakhtin ＇s theory,and discusses this social focus grassroots carnival under the background of ＂self-media era＂.