论地方政府官员微博的公信力

Public Trust in Micro-blogs of Local Government Officials

地方政府官员微博作用的有效发挥,依赖于微博公信力的树立,但目前我国地方政府官员微博仍存在形式主义、微博内容不合网民期待、以官方姿态对待网友、格调不高等问题,很大程度上影响了民众对官员的信任,阻碍了官员微博功能的良好实现。因此,从官员修养、网民互动、信息发布、微博经营等方面着手,提高地方政府官员微博的公信力和影响力。

The effective achievement of the function of the micro blog of local government officials depends on the establishment of credibility of the micro blogging,but the micro blogging of local government officials still have a lot of problems,such as ＂formalism＂,＂the content of micro blog cann＇t meet the expectations of the internet users＂,＂the official attitude towards others＂,＂low style＂ and so on.All these problems have affected the trust of people in the government and the achievement of the function of the micro blog.Therefore,we can improve the credibility and influence of the micro blog of local government officials from self-cultivation of the officials,interact of net-users,information dissemination,micro blogging operation and other aspects.