竞争优势抑或交易费用:中国反垄断标准的利弊权衡

On the Transaction Cost of Competitive Advantage: A Balance for Antitrust Standard in China

商务部"汇源案"运用竞争优势来证实进入障碍和否决并购,但本文证明,抬高进入障碍、降低消费者和社会福利的不是竞争优势,而是交易费用。而且从规制过程的角度考察,反垄断适用竞争优势标准会加剧规制难度,干扰市场正常竞争,而适用交易费用标准可以节约规制成本,且契合反垄断精神。因此,我国反垄断应该弃用竞争优势标准,发展与完善交易费用标准。

Chinese MOFCOM demonstrates entry barrier and rebuffs acquisition by reason of competitive advantage such as brand in Huiyuan Case. While in this paper, I demonstrate that it is transaction cost instead of competition advantage to raise the access obstacle, reduce consumer and social welfare. At the same time, from the perspective of regulation, antitrust＇s application to corn petition advantage standard can worsen the difficulty of regulation and disturb the normal competi tion in the market, while transaction cost standard can save the cost of regulation, and follow the antitrust spirit. Therefore, antitrust regulation in China should abandon Competitive Advantage Approach and develop and improve Transaction Cost Approach.