天津市旅游节庆发展策略研究

Research on the development strategy of Tianjin's Tourism Festival

旅游节庆不仅可以带动地方旅游业的繁荣发展,提升举办城市的旅游形象和竞争力,还可以传承、发扬传统文化,产生良好的社会效应。天津市初步形成了类型丰富、形象鲜明的城市节庆活动系列。天津的旅游节庆发展中还存在许多不足,同时也迎来了发展的大好机遇。下大力气培育品牌旅游节庆,有助于天津实现建设旅游强市的目标。

The tourism festival can not only promote the prosperity and development of local tourism,tourism image and competitiveness of the host city,but also enhance the heritage and carry forward the traditional culture,to produce a good social effect.Up to now,Tianjin has initially formed a series of rich,vivid city festivals.Though there are still many deficiencies,Tianjin’s tourism festival is ushering in a golden opportunity.Great efforts to cultivate brand-tourism festival will help Tianjin to achieve the goal of building a strong tourism city.