优化公共交通软环境对提升城市形象的影响力调查与分析——以宁波市公共交通为例

Influence Research and Analysis on Promoting City Image through Optimizing Soft Environment of Public Transportation --Takeing Ningbo City as an Example

通过对居住在宁波的不同社会群体进行调查研究，以更好探究新形势下优化公共交通软环境在塑造城市形象方面的影响力，并为不同地方进一步增强自身竞争力、提升城市形象提出一些可行性建议。

Through the research on the different social groups who reside in Ningbo, analyzes the influence on promoting city image through optimizing soft environment of public transportation under the new situation and offers some feasible suggestions to further enhance their competitiveness and promote city image for different regions.