高科技企业市场营销策略研究

在经济全球化不断加快和知识经济迅速兴起的今天,高科技企业成为推动经济发展的主要动力,也面临巨大的挑战,高科技产品的生产与消费的形式不同于传统产品决定了高科技企业的市场营销出现了不同于传统经济理论的新特征。本文针对高科技企业营销特征,提出了高科技企业市场营销的的具体对策,以期对高科技企业的发展提供一定的帮助。

Nowadays with the acceleration of economic globalization and the rapid rise of the knowledge economy,high-tech enterprises have become the main driving force in promoting economic development,but they also face great challenges.The different production and consumption way of high-tech products compared with traditional products has decided the new feature of high-tech enterprises’ marketing vs the traditional economic theory.The essay studied the marketing characteristics of high-tech enterprises,recommended specific solutions and bring up some guidance on the development of high-tech enterprises.