摘要
21世纪是绿色世纪。在绿色消费观盛行下,消费者寻求购买既符合人体健康,又不污染环境的产品。认证农产品恰好满足了消费者这一农产品购买需求。本文首先界定了农产品的范围,阐述了认证农产品建立区域品牌的必要性和认证农产品区域品牌的构成方式,最后提出了认证农产品区域品牌的创建流程。
centuries is a green century. Green con- suming idea is popular. Consumers want to buy the prod- ucts not only good for healthy,but also prduce without evironment pollution. The article first defined the range of agricultural products.Then exponder the ce- cessity of regional brand construction and explain he structure of it. It put forward the creating processfor the regional brand formation for certified agricultural products at last.
出处
《特区经济》
2012年第10期287-289,共3页
Special Zone Economy
基金
2009年度青海大学中青年科研基金项目(项目编号:2009-QS-009)资助
关键词
绿色消费
认证农产品
区域品牌
Green consuming
Certified Agricultural Products
The Regional brand
