6Sara Spear,Stuart Roper.Using corporate stories to build the corporate brand: an impression management perspective[J].Journal of Product & Brand Management.2013(7)
7Aihwa Chang,Sara H. Hsieh,Timmy H. Tseng.Online brand community response to negative brand events: the role of group eWOM[J].Internet Research.2013(4)
8John M. Keller.First principles of motivation to learn and e3-learning[J].Distance Education.2008(2)