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微博广告受众心理特点分析 被引量:2

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摘要 微博具有传播主体平民化、多媒体综合化、内容碎片化等特点,因而拥有众多的用户,也为广告的发布提供了新的平台。本文对微博广告受众心理进行了分析,发现微博广告受众具有主动获取信息的需要,有基于需要的选择性,并且相比于其他受众,微博广告受众交互性更强,更加容易表现出从众行为。
作者 苏倩倩
出处 《北方经济》 2012年第18期25-26,共2页 Northern Economy
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参考文献9

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二级参考文献17

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