论企业营销创新

About Corporation′s Marketing Innovation

营销创新是提升企业竞争力和市场份额的关键。在对营销创新的内涵和传统营销策略进行分析的基础上 ,指出树立创新意识、自觉提高创新能力、建立新的营销理念是企业营销创新的核心 ,并提出资料库营销。

Marketing innovation is the key of promoting corporation's competitive capacity and its market share. Basing on the analysis of the real contents of marketing innovation and traditional marketing strategy, the article presents that setting up innovative sense, and willing enhancing Innovative capacity, and setting up new marketing idea is the essense of corporation's marketing innovation. This article also presents the strategies of database marketing, establishing strategy alliance and integrated promotion.