基于文化意象视角的宗教遗产地旅游文化内涵挖掘——以五台山为例

CULTURAL CONNOTATION UPGRADING IN RELIGIOUS HERITAGE TOURISM ON THE PERSPECTIVE OF CULTURAL IMAGE——A Case Study of Wutai Mountain

随着旅游体验方式转变,挖掘文化内涵为游客塑造高峰旅游体验成为必然趋势。中国是一个宗教旅游资源丰富的大国,宗教遗产旅游作为一种具有深刻文化内涵的专项旅游产品,文化内涵的挖掘和传承是开发的核心。但目前宗教遗产地普遍存在着遗产文化内涵展示不足,深厚的文化内涵和较高的审美价值未能为游客所感知。凝练遗产旅游地的文化意象,将其"活化","可视化"成为必然。以佛教文化为主的宗教旅游成为五台山旅游的根本,"文殊五台,智慧舞台"的文化意象成为五台山宗教遗产地的主题统领。五台山佛教文化遗产地的文化内涵挖掘必须在此主题下展开和进行。

With the uplift of the artistic appreciation of the tourists, the initial motives of tourists change from simple ones to the cultural pilgrimage and spiritual inspiration; therefore, it becomes a natural tendency to de- velop cultural connotation and top tourist experience in tourism. As a great country with prolific religious tourist resources, the religious heritage tourism is a unique tourist product in China. The sustainable develop- ment of religious tourism is in fact the cultural development and its core is the development and inheritance of the cultural connotation. However, most current religious heritages lack of the presentation of its cultural connotation and thus its deep cultural connotation and higher aesthetic value are yet to be appreciated by the tourists and the psychological needs of tourists＇ learning, appreciating and hunting for novelty are not satis- fied. The condensing of the cultural images of the heritage tourism in order to enliven and visualize them, the showing the static aspect of the Religious and Cultural Heritage tourist products on one hand and its historical mobility on the other should be the first consideration. It is also a high degree of unanimity and organic com- bination of enlivening and visualizing the heritages. The cultural images emphasize both the unity of form and spirit, which is the soul of heritage tourism. The building process of it entitles the relics vividness and self-presentation and enlivening the heritage. The process meanwhile increases the cultural connotation expe- rience and forming an organic harmony between the exterior image and interior connotation. The process of building the cultural images of Wu Tai Mountain provides tourists the vivid experience of the central infor- mation of the cultural sights heritage. ＂Manjusri of Wu Tai Mountain, the world of wisdom＂-this cultural im- age has become the commanding theme ofWu Tai Mountain religious heritage.