期刊文献+

关于交叉销售在旅游业中应用的研究

下载PDF
导出
摘要 在竞争激烈的旅游市场中,增加顾客的满意度和忠诚度显得越来越重要,许多旅游企业纷纷实施CRM。交叉销售是CRM的一个重要应用领域,它是充分利用一切可能的资源来开展营销、服务市场、赢得顾客。在分析旅游企业实施交叉销售的必要性和可能性的基础上,提出了旅游企业实施交叉销售的途径,为旅游企业实施交叉销售提供了一定的理论基础。
作者 张秋红 刘赛
出处 《农村经济与科技》 2012年第10期124-125,共2页 Rural Economy and Science-Technology
  • 相关文献

参考文献4

二级参考文献27

  • 1管政 魏冠明.中国CRM实施[M].北京:人民邮电出版社,2003..
  • 2Knott A.,Hayes A.,Neslin S.A.Marketplace:next-product-to-buy models for cross-selling applications[ J ].Journal of Interactive Marketing,2002,16(3):59 -75.
  • 3Kamakura W.A.,Wedel M.,Rosa F.,Mazzon J.A.Cross-selling through database marketing:a mixed data factor analyzer for data augmentation and prediction[ J ].International Journal of Research in Marketing,2003,20(1):45-65.
  • 4Kamakura W.A.,Ramaswami S.N.,Srivastava R.K.Applying latent analysis in the evaluation of prospects for cross-selling of financial services[ J ].International Journal of Research in Marketing,1991,8(4):329 -349.
  • 5Paas L.,Kuijlen T.Acquisition pattern analyses for recognising cross-sell opportunities in the financial services sector[ J ].Journal of Targeting,Measurement and Analysis for Marketing,2001,9 (3):230 -240.
  • 6Harrison T.,Ansell J.Customer retention in the insurance industry:using survival analysis to predict cross-selling opportunities[ J ].Journal of Financial Services Marketing,2002,6 (3):229-239.
  • 7Doyle S.Optimizing the allocation of cross-selling resource while managing the customer relationship[J].Journal of Database Marketing,2002,9 (3):285-290.
  • 8Peltier J.W.,Schibrowsky J.A.,Schultz D.E.,Davis J.Interactive psychographics:cross-selling in the banking industry[ J ].Journal of Advertising Research,2002,42(2):7 -22.
  • 9Cohen M.D.Exploiting response models optimizing cross-sell and up-sell opportunities in banking[ J ].Information Systems,2004,29 (4):327-341.
  • 10Alfansi L.,Sargeant A.Market segmentation in the Indonesian banking sector:the relationship between demographics and desired customer benefits[ J ].International Journal of Bank Marketing,2000,18 (2):64-74.

共引文献79

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部