煤炭企业营销渠道优化研究

Optimization-study for Sell Channel in Coal-corporation

近来,国家不断强化了经济的宏观调控,能源市场价格逐步下跌,需求结构日趋优化。因此,煤炭企业应该认清市场动态,把握煤炭营销差异,整合市场资源,优化营销组合,不断打造核心竞争力,实现企业的长久兴旺。

Recently, our country of energy production is being position, the coal-corporation impersonally, recombine the competitioncapability gradually has strengthened macroscopical reduced and its requirement is control of economy, the price deeply adjusted. In this new must recognize the market change, catch coal-sell character market resource, optimize sell combination, form the core and realize the continuable development of coal-corporation.