农村体育旅游产业开发研究——以商洛市为例

Study on the Development of Sports Tourism Industry in Rural Area

通过对秦岭腹地的商洛市农村体育旅游产业的开发进行了调研,指出秦岭腹地农村具有开发体育旅游产业的巨大的自然和人文优势,面临重大历史性机遇,同时有诸多挑战。提出了提高认识、科学规划、创新机制、突出特色、扩大开放等发展农村体育旅游产业的策略,为开发农村体育旅游产业提供借鉴。

Through investigation on the development of sports tourism industry in rural area of Shangluo City,it was pointed that the rural area in Qinling Mountain hinterland has great natural and cultural advantages for the development of sports tourism industry,facing a major historical opportunity,while,there are many challenges at the same time.Several strategies were put forward,such as improving recognition,scientific planning,innovating mechanism,outstanding distinguishing features and expanding opening,which will provide reference for development of rural sports tourism industry.