旅游房地产购买的影响因素研究——以杭州旅游地产购买者为例

The influence factors of tourist real estate purchase——The buyers of tourist real estate in Hangzhou as an example

通过问卷调查了解影响杭州市居民购买旅游地产及在杭州购买旅游地产的消费者的因素。并通过数据统计分析和因子分析得出,自然景观资源、园区内环境、购买旅游房产可否获得相关权证、房屋质量、后期的物业服务以及购房时的价格(单价及总价)是影响他们购买旅游地产最主要的六大因素。杭州市旅游房产购买者购买动机主要以本地购置第一居所以及在异地购置休闲度假第二居所为主。另外,杭州市旅游地产项目除了本地居民会购买用作改善性第一住宅外,一般的购买群体为江浙沪一带的消费者以及北方城市人群,杭州市居民也相对较倾向于位于南方滨海景观住宅。并根据分析结果提出相关政策性建议。

In this paper, through questionnaire survey to understand the influence to the citizens of Hangzhou to buy tourist real estate and consumers purchase tourist real estate in Hangzhou .And through the data statistical analysis and factor analysis, the natural landscape resources, the populated area environment, purchasing tourist real estate could access to relevant warrants, the quality of house, property services, and the buying price （unit price and total price） is the main six factors when their purchasing tourist real estate. TheY buy tourist real estate in Hangzhou as the first place for the local citizens and as the second residence for the leisure vacation in different cities. In addition, Hangzhou tourist real estate projects not only the local residents will buy it for making home improvements ,but also the people who come from Zhejiang, Jiangsu Province ,Shanghai also some the northern city, Hangzhou residents are relatively tend to be located in the southern coastal landscape residence. According to the results of analysis and puts forward related suggestions.