基于游客行为态度转变的保护区游客管理策略研究——以浙江天目山保护区游客触摸古树行为为例

Nature Reserve Visitor Management Strategy Based on Visitor Behavior and Attitude Change——Visitors to Protected Areas of Tianmushan the Touch Old Trees Behavior

游客行为态度会对游客行为产生很大影响,转变游客行为态度会对游客行为管理工作有积极的作用。以态度形成与改变理论为基础,提出信息交流策略、活动参与策略和角色扮演策略等游客行为管理策略,以期为保护区游客管理提供新思路。

Visitor behavior and attitude be tourists＇ behavior has a significant impact on tourists＇ behavior manage- ment changes in tourists＇ behavior attitude will have a positive effect. Attitude formation and change theory pro- posed information exchange policies, and activities involved in strategy and role-playing strategy and visitor behav- ior management strategy, in order to provide new ideas for visitor managemen in protected area t.