视频网站盈利模式与运作创新

Running Mode and Innovation of Video Website

随着用户覆盖和影响力的不断提升,我国网络视频行业蕴藏的巨大市场价值正在逐步显现。但是,由于运营成本高、盈利模式单一且收入较低、受众还未建立付费收视习惯等综合因素,导致国内视频行业整体处于巨额亏损状态。虽然今年以来,优酷土豆合并与"视频内容合作组织(VCC)"的成立使得高昂的网络视频版权价格回归理性,广告收入快速增长,但行业亏损的现状在短期内还很难改变。需要在广告运营、技术手段。

With continuous improvement of its cover and influence, the great value contained in Chinese video website is gradually appearing. However, because it has high cost, single running mode and income, and audiences have not formed the habits to pay for watching, and so on, the video website is generally in deficit condition. Although since this year, the websites of Potatoes, Youku has integrated, and has established VVC, which make high price of video watching come back to reasonable, and advertisement incomes rise, the deficit condition of the line is difficult to change. The authors explores the innovating mode of video website in advertisement running, technology improvement and channel expanding.