《诗经》广告文化解读

Cultural Interpretation of Advertisements in The Book of Songs

《诗经》是我国最早的一部诗歌总集,记录的是西周初期到春秋中叶的历史文化。根据《诗经》丰富的思想内容,主要围绕《诗经》中的广告内容和广告方式,分析那个时代的广告文化现象和社会发展状况及特点。通过《诗经》广告思想的解读,旨在挖掘和强化中国广告文化元素,进一步探寻和弘扬中国广告悠久而丰富的历史。以更好地利用和发挥《诗经》的广告价值,继承和弘扬中国古代文化。

The book is a part of the earliest General anthologies of poetry, recording is the beginning of West Zhou dynasty to the middle of the spring and Autumn period of history and culture. If master from the perspective of literary interpretation and research before the book of songs, has attained excellent results. According to rich ideological content of the book, from the perspective of advertising of the book, mainly in the book of the advertising content and advertisement, advertising cultural phenomena and social developments in the analysis of the age status and characteristics, the adoption of the book of interpretation of advertising ideas to better leverage the value and role of the book, inherit and carry forward the culture of ancient China. With the development of contemporary economic and advertising culture, in the interpretation of the book of the advertising phenomenon has its special significance, to mining and strengthening Chinese advertising culture element to further explore and develop China＇s advertising has a long and rich history.