绿色商业模式的概念框架分析

The Analysis of the Conceptual Framework of Green Business Model

在全球发展绿色经济的背景下,绿色商业模式作为一个新的命题吸引着政府、企业家和学者的关注。在对比传统商业模式基础上,对绿色商业模式的概念和特征进行了描述,并围绕"一个核心逻辑、两个转型、三重底线和四个界面"对绿色商业模式的构成框架进行了分析。最后,对研究内容进行了总结和展望。

Under the background of global green economy development, as a new proposition, green business model is becoming the focus of governments, entrepreneurs and scholars. Based on the comparison with traditional business model, the concept and characteristics of green business model are described. The framework of green business model is analyzed around ＇ one core logic, two transformations, triple bottom line and four interfaces＇ . At last, the research content is summarized and the future research is implied.