基于视频信息服务的城市形象传播研究

Study of City Image Communication Based on Video Information Service

城市良好形象的有效传播,对城市建设和发展具有积极的正向作用,可以极大地提高城市形象的网络信息传播力度。本文探讨了城市形象传播的要素内容和传播的主要模式,分析了流媒体视频信息传播的主要特点,构建了城市形象传播的流媒体视频信息服务集成框架,并对城市形象流媒体服务的服务平台构建及赢利策略进行了探讨,提出了构建城市形象流媒体视频资源仓库来对流媒体信息资源进行整合,并对流媒体视频资源的分类原则和标准进行了探讨和分析。

The effective communication of good image of the city, which plays a positive role for city construction and development. Streaming video information services can improve the image of the city＇s image in network information mode to a large extent. This article discusses the elements and the main modes of city image communication, and analyses the main features of streaming video information, and constructs the streaming video service integration framework for the spread of city image communication. This article constructs the platform of streaming video service, and discusses profitable strategies of the services, and proposes to integrate streaming video resources by build city＇s image streaming video resource repository, and analyzes the classification principles and standards of the streaming video resources.