从关联理论视角看广告语的翻译策略

Translation Strategies of Advertisements from the Perspective of Relevance Theory

作为企业促销的最佳手段,广告宣传是否成功有效直接关系到企业的生死存亡。在国际贸易空前盛行的今天,广告语的翻译更是起到举足轻重的作用。从关联理论视角出发,在最佳关联原则下探究广告语的翻译策略。

Being the best promotion means,advertisements directly relate to the development of a company.Nowadays,with the unprecedented blooming of international trades,advertisement translation plays an even more important role in international trading practices.This thesis tries to explore the translation strategies of advertisements from the perspective of Relevance Theory.