广告英语的文体特点

On Stylistic Features of Advertising English

广告语言作为一种具有独特语言魅力的文体形式,已成为日常生活中一道不可或缺的亮丽风景。结合实例,从广告英语的词汇特点、句法特点和修辞特点三个方面分析了广告英语的文体特点。

As one kind of unique literary form,advertising language,which is full of charm,has indispensably become the bright scenery in our daily life.Thus the study of stylistic features of advertising English possesses the practical significance and the value.This paper cites plenty of substantial examples to demonstrate the stylistic features of advertising English from the lexical,syntactic and rhetorical aspects.