国家形象的塑造和民族文化的传播——论《人民日报·海外版》文艺副刊文化输出策略

National Image and the Spread of National Culture

《人民日报·海外版》文艺副刊刊载文艺作品,介绍中国传统文化艺术的历史面貌和发展现状,生产出海外读者所需要的中国文化知识和国家形象与民族认同的语言文化符号,进而通过传播展示正在构建社会主义和谐社会、坚持和平发展道路的中国国家形象,增强华侨华人的族群认同、归属感和对祖国的向心力和自豪感。

People＇s Daily Overseas Edition＇s Literary Supplement, by literary and artistic works, introduces the historical features and de- velopment status of China＇s traditional culture and art, to produce language and cultural symbols of cultural knowledge of China and the country＇ s image and national identity among overseas readers, and to show China＇ s national image on the way to a harmonious sociahst so- ciety and peaceful development, thus to enhance the overseas Chinese＇ s ethnic identity, a sense of belonging, cohesion and pride toward the motherland.