农产品冷链物流企业的定制营销服务模型构建

Construction of Customization Marketing Service Model for Agricultural Product Cold Chain Logistics Enterprises

在借鉴第三方物流企业定制营销模式的基础上,通过介绍农产品冷链物流企业实现定制化营销服务的依据与模式,对农产品冷链物流企业定制化营销中的各个模块进行了具体的说明,为我国农产品冷链物流企业开展满足客户个性化需求的定制营销提供一定的借鉴。

China agricultural cold chain has a vast market,a trend of diversification and personalization for the customer demand.According to the personalized demand of customers,the customization marleting is increasingy respected and widely recognized by enterprises and customers.Therefore,it is particularly important to further analyse customization behavior of agricultural cold chain logistics enterprise.Based on the reference to the customization marketing model of the third party logistics enterprise,this paper describes each module of customization marketing in details,through introducing the basis and mode of achieving customized marketing services for the agricultural product cold chain logistics enterprises.It is hoped that a certain reference can be provided to our country agricultural cold chain logistics enterprises for implementing the customization marketing to meet customer demand for individual requirements.