提高我国电视新闻评论员公信力

Improve Credibility of China's Television News Commentators

电视新闻评论员正越来越频繁地现身我国各级电视荧屏,但其自身作为权威性"意见领袖"的形象还远未在广大观众心中树立,其公信力还有待提高。具体阐述提高我国电视新闻评论员公信力的意义,从传播者、传播内容和传播技巧三个方面探讨电视新闻评论员公信力的影响因素,并探讨了提高我国电视新闻评论员公信力的做法。

Television news commentators are becoming increasingly common in China at all levels ot television stations, but their image as authoritative ＂opinion leaders＂ is far from being established among the ma-jority of the audience. This paper demonstrated why it is significant to enhance their credibility from three perspectives, namely, the disseminator, the communication content and skills, explored factors which affect their , erediblity, and put forward some measures to help improve the situation.